I’m delighted to announce that I’ll be hosting my workshop “Values Based Leadership” in conjunction with PRSA-NY this Wednesday, December 16. Here’s the info:
Have you ever been faced with making a tough ethical/legal call concerning your organization or a client, and you had no idea where to even begin? In order to be successful in the public relations field, there must be a focus on honesty and ethical principles, as well as following legal guidelines. Yet most PR pros have never been given clear cut guidance!
Through this highly interactive, step-by-step workshop, experts Ann Subervi of Utopia Communications and Michael Lasky, Esq., of Davis & Gilbert LLP will walk you through today’s legal guidelines, as well as a four-step process for making the right decisions when faced with difficult ethical situations that occur every day in our field. They’ll also bring you up to speed on recent FTC guidelines relating to social media communications that every practitioner needs to know.
This highly interactive workshop will feature timely, true-life scenarios experienced at leading PR agencies and corporations. Mike and Ann will put you in their shoes to see how you would handle the dilemma.
You’ll leave this workshop knowing the legal guidelines governing our industry practices, as well as the ethical guidelines…for those gray areas we all encounter every day.
This workshops is being offered to the NY Chapter of PRSA by Ann and Mike as a courtesy to members.
Location: Ruder Finn, Inc., 301 East 57th Street (at Second Avenue)
RSVP: Emmanuel Tchividjian, SVP, Ruder Finn, at (212) 583-2782
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