I AM SO OVER TWITTER
30 Nov 2009
To me, Twitter is like a failed relationship. Stage one: infatuation because he’s new and seems hip. Stage two: I still like him, but he’s starting to seem a bit needy and not quite as exciting as I first thought. Stage three: he’s calling way too much and it’s time to move on.
I don’t know about you, but I feel like I’m sooo over Twitter. When it first came on the scene, every PR person I knew started to play with it, and it was fun. Now, it’s become a real pain in the ass. Not only do I find I rarely have time to tweet, but I really don’t care to read about what anyone else is tweeting.
Perhaps it’s just a case of information overload…or should I say, useless information overload. At least in the PR realm it is. The other agencies I follow don’t have much to say that I find meaningful, except to prove they’re at the top of their game. Good for them, but aren’t we all?
Maybe it’s professional jealousy. Sometimes I think these folks are so good at what they do that they either have (a) enough free time on their hands to consistently tweet or (b) have more minions to do it than I do.
I can’t help but wonder if I’m a voice in the wilderness and my peers are passing me by, or if I’m just part of a growing trend to tune out. I actually polled some of my younger, hipper staff people (thinking perhaps it was an age thing), and they, too, feel like they’re over it. Hmmm….maybe I’m onto something here.
What do YOU think?
2 Responses
2009 Nov 30
For me, Ann, it’s about leveraging what might — and I’ll repeat that — might work for a particular client in a specific situation. As we all know, every campaign is a test. For instance, I have a local association client that is trying to grow its membership. It does e-mail and issues press releases, but with the winnowing and narrowing of traditional publicity outlets here in Chicagoland (and everywhere else) I’m encouraging them to engage LinkedIn and Twitter to help their Kool-Aid drinkers (like us in CA) reach out to their networks and spread the word about the value of their association, much the way CA is trying to leverage Twitter and LinkedIn for the Spring Conference. In the case of these Social Media tools, it’s trying to apply the right tool with the right technique.
2009 Dec 09
Saying that Twitter is an information overload is like saying grocery stores just have too many things to buy.
With hashtags, searching, and re-tweeting, it’s becoming an aggregation tool for the collective mind of the world. Think about that for a second.
And at only 140 characters, it’s more timely than a blog post with an exponentially bigger audience than an email blast.
Just a heads up. I’m sure people once said the internet is becoming crap, too.