Comments on: ARE BIG FIRMS DOING A BIG RIP OFF WHEN IT COMES TO SOCIAL MEDIA? http://ethicaloptimist.com/2009/10/27/are-big-firms-doing-a-big-rip-off-when-it-comes-to-social-media/ Public Relations With A Conscience Wed, 03 Mar 2010 15:08:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: PodcastSteve http://ethicaloptimist.com/2009/10/27/are-big-firms-doing-a-big-rip-off-when-it-comes-to-social-media/#comment-1561 PodcastSteve Wed, 28 Oct 2009 10:28:29 +0000 http://ethicaloptimist.com/?p=693#comment-1561 Hi, Ann. I agree completely with your warnings about large PR firms claiming they have special expertise, especially in technology-based communications which they consistently ignored until their revenues from traditional PR activities started drying up. Many large firms just handed Flip cameras and YouTube passwords to their youngest associates and "POOF!" they have a social media division. I disagree with the presumption that only younger practitioners understand how to leverage these channels. I responded to Ben Garrett's post on the PRSA Comprehension Blog making this assertion, and I responded to the Chicago Tribune article that quoted a 20-something as saying he and his friends qualified as experts in social media because they spend 8 hours a day instant messaging. Aside from the fact that I was instant messaging when he was in elementary school, I've written a comprehensive blog post taking the opposite side on this issue. I categorically reject the presumption that millenials understand how to use social media better than older practitioners. They may know more about how to set the privacy and friend settings, but they do not know more about how to leverage communications tools to deliver an effective outreach strategy. Read more at http://bit.ly/2lk1dJ. Steve "PodcastSteve" Lubetkin, APR, Fellow, PRSA steve@professionalpodcasts.com Hi, Ann. I agree completely with your warnings about large PR firms claiming they have special expertise, especially in technology-based communications which they consistently ignored until their revenues from traditional PR activities started drying up. Many large firms just handed Flip cameras and YouTube passwords to their youngest associates and “POOF!” they have a social media division.

I disagree with the presumption that only younger practitioners understand how to leverage these channels. I responded to Ben Garrett’s post on the PRSA Comprehension Blog making this assertion, and I responded to the Chicago Tribune article that quoted a 20-something as saying he and his friends qualified as experts in social media because they spend 8 hours a day instant messaging. Aside from the fact that I was instant messaging when he was in elementary school, I’ve written a comprehensive blog post taking the opposite side on this issue.

I categorically reject the presumption that millenials understand how to use social media better than older practitioners. They may know more about how to set the privacy and friend settings, but they do not know more about how to leverage communications tools to deliver an effective outreach strategy.

Read more at http://bit.ly/2lk1dJ.

Steve “PodcastSteve” Lubetkin, APR, Fellow, PRSA
steve@professionalpodcasts.com

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