Comments on: Is the Big PR Agency Model Broken? http://ethicaloptimist.com/2009/07/14/is-the-big-pr-agency-model-broken/ Public Relations With A Conscience Wed, 03 Mar 2010 15:08:23 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Julie Cajigas http://ethicaloptimist.com/2009/07/14/is-the-big-pr-agency-model-broken/#comment-1380 Julie Cajigas Wed, 15 Jul 2009 02:24:50 +0000 http://ethicaloptimist.com/?p=608#comment-1380 While I agree that the structure your talking about sounds limiting, I bristle at the way "Junior Professionals" are mentioned. I would consider myself a junior professional in many senses, but at the same time, I feel that throughout my internships and early positions, I gained a high level of knowledge and skill. Combine that knowledge and skill with my SEO/social media savvy and good, strong instincts, and I feel that I can provide as good of advice, attention and service to a client as some senior professionals. I think that working with junior professionals does not have to be the "bait and switch" as long as firms are hiring talented junior staff. I also think that a lot of execution work can be done by junior professionals without diminishing the strength of the end product. I also think that in some new media and social media situations, junior staff can actually provide stronger service and recommendations, because they are keeping entirely current on new technologies. That said, I agree that prospects should always be presented with honest and ethical presentations. They should know at the outset who they will be working with and what their experience level is. They should also be completely clear on the different billing rates. If honesty means that firms will stop operating the way they currently do in favor of a smaller model, then perhaps that is the wave of the future. While I agree that the structure your talking about sounds limiting, I bristle at the way “Junior Professionals” are mentioned. I would consider myself a junior professional in many senses, but at the same time, I feel that throughout my internships and early positions, I gained a high level of knowledge and skill. Combine that knowledge and skill with my SEO/social media savvy and good, strong instincts, and I feel that I can provide as good of advice, attention and service to a client as some senior professionals.

I think that working with junior professionals does not have to be the “bait and switch” as long as firms are hiring talented junior staff. I also think that a lot of execution work can be done by junior professionals without diminishing the strength of the end product. I also think that in some new media and social media situations, junior staff can actually provide stronger service and recommendations, because they are keeping entirely current on new technologies.

That said, I agree that prospects should always be presented with honest and ethical presentations. They should know at the outset who they will be working with and what their experience level is. They should also be completely clear on the different billing rates. If honesty means that firms will stop operating the way they currently do in favor of a smaller model, then perhaps that is the wave of the future.

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