The Ethical Optimist

Well, my favorite poster child for ethics — Ronn Torrossian — is in the news again:

Here’s what I don’t get, don’t clients do background checks? If so, don’t all these shennanigans in the press and online make them wonder if any of these firms should be representing them?

If public relations people are the stewards of reputation, how can a select few toss caution to the winds with their own reputations and stay in business…let alone be named one of the fastest growing firms in the industry?

What does this say about our industry press and their ranking systems?

There are so many quality people and quality firms out there who should be the poster children of the industry…and aren’t.  Frankly, that’s a damn shame.